Subway Gets New Competition: Pizza Hut Unveils The P’Zolo

Watch out Subway: Pizza Hut is entering the sandwich arena with the launch of the P’Zolo.

The $3 P’Zolo premieres in three flavors—Italian Steak, Buffalo Chicken, and Meat Trio—and “looks like a cross between a sub, a roll and a Costco-style chicken bake,” writes Tiffany Hsu at the Los Angeles Times.

“It’s a new flavor creation that is leaving the sub category behind,” says a Pizza Hut marketing official. The retailer’s not-too-subtle ad campaign for the P’Zolo is dubbed the “Subway Takeover” and includes the redecorating of two Chicago subway trains into massive P’Zolos.

Subway is currently the No. 2 US restaurant chain in sales, behind McDonald’s.