Amazon Launches New Movie App For iPad

Amazon launched an app for its Instant Video Store for  the iPad. The app can stream “Prime content,” which is Amazon’s version of Netflix Watch Instantly and is included in Amazon’s overall Prime service at $79 per year. The app also offers pay-per-view entertainment with the ability to download and watch offline.

But what about Amazon’s Kindle Fire? “Apple’s lead is still big enough that Amazon doesn’t want to forgo that sizable customer base by limiting its video service to its own device,” explains Joel Mathis at PCWorld.